Kerala has transformed itself as an emerging destination for setting up industries and doing business. It tops the chart in many social indices, and stands as the most safest and secure state with peaceful and harmonious living. The state become a centre point for investors, with it’s advantages of abundant skilled labour and educated human resources. The state could facilitate more industries and production centres given it’s industrial infrastructure across the state. The Kerala is already became a brand synonymous for the Tourism, Ayurveda and IT/ITES industries, also for it’s cultural and art related activities. The eminent breed of scientists, faculties, social scientists are all contributing immensely to the Kerala Brand.